Direct to vendor
If you’re doing direct to vendor or landlord marketing campaigns (cold leads) it’s worth remembering that your target reader is also picking up dozens of other similar letters each week. This makes the vendor/landlord realise that they have the upper hand and have lots of options available to them A typical HMO landlord, for example, gets dozens of R2R letters, a few estate agent letters, a few ‘HMO specialist agent’ letters and lots of ‘fast sale’ leaflets too. This can amount to hundreds over the year and it is that much as I speak to HMO landlords weekly about this. A typical homeowner (especially if their house is ‘tired’ or on the market) will get loads of “dear homeowner” leaflets as well as offers of “we pay market value” and “cash in 7 days” in addition to the concussing by local and national estTe agents. So one has to understand that there’s no loyalty from the property owner when it comes to phoning round a few of the numbers on the letters and ‘seeing what peopl...
