Where should estate agent's advertise?

There was loads of chat this last weekend (as there usually is) on the estate agent forums about ditching RM and how to cope without them.
There always seems to be a fascination with it - whether it’s agents being upset by their price increases and terms, wanting to be the agent who can ‘prove’ they are more than just RM or whether it’s about looking for better results for their outlay.
We get amazing results from Rightmove and the outlay, at just over £1,000 per month, produces the results we’re after.
From one listing, we usually get 10-25 enquiries from investors before the property sells. Out of this number only one can buy the property (assuming it’s not already sold to a buyer we know or on one of our other portals or databases) so that means that Rightmove, when more properties are taken into account, can add up to 100 good investors
a week to our database (quality controlled, vetted, and timewasters removed).
That’s a very cost effective way of growing a database of active buyers looking for tenanted properties in the U.K.
If we launch an ‘off-market’ property to our active buyers only, it’s often the case that a ‘RM investor’ who registered about an ‘on-market’ property then buys the discreet sale property, and so on.
We cover a niche in the market and Rightmove, alongside the myriad of other methods we utilise, services our niche and has been a massive factor in helping our business grow - probably only rivalled by our efforts in Hong Kong/China and with investment funds.
The 14th most visited website in the U.K. is essential to be on for us - Zoopla is 54th currently.
This may not last forever and it’s a moving feast - Zoopla is climbing up the rankings and then there’s Boomin’, On The Market, social media and probably some other newcomers - but for now, Rightmove is head and shoulders the most active property site in the U.K. (and third globally only behind the two American monsters).
I do think that Rightmove is due a ‘shake up’ and some new ideas and tools to keep it fresh and, without it, we might see other portals start to close the gap but at the moment there’s no competition.
This is for sales only - not the same for lettings.
As an investor, where do you do your search? (Or homeowner)




 

Location: Shrewsbury, UK

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