Starting out (warm leads)


 Starting a new estate agency or coursing business?


When you’re a one man band, you’re at an advantage over your competitors and how you use it will shape the growth of your business.


In estate agency, the small, family run (often husband and wife) teams might have smaller budgets than the mid-sized agents or the corporates but they have something overwhelmingly in their favour - the ability to provide a personal service at every level. 


Don’t try and compete with Rightmove valuation leads, or pay-per-click or sponsored adverts - instead focus on selling the properties that you have, doing an amazing job with the round-the-clock service you get at director level from small independents and generating reviews.


Not just Google reviews or Trustpilot but more genuine company trumpet blowers who will, if you’re lucky, rave about your business over and over to friends and on social media.


Get video testimonials and use these on social media and Google business and drive your business through warm leads gained by word of mouth or from people responding to the positivity.


It’s far more sustainable than chucking large budgets into advertising for cold leads with lower conversion rates - leave the cold lead machines to Yopa, Purple Bricks and the corporates who are tied to spending millions a year on poor quality enquiries.


You don’t need to battle in that arena. You can build from the ground up with warm leads and referrals based around the basics of exceptional service and ‘doing what you promised’.


The same theory applies for new sourcing agents or deal packagers.

Location: Shrewsbury, UK

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